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achieve your potential

General Motors Marketing Academy
powered by
MACRO

Program Overview

Program Overview
The General Motors Marketing Academy, powered by MACRO, is a six-month immersive program covering the issues that matter most to today's marketing leaders. Executives of color currently working in the fields of branding, marketing, public relations, and promotions are invited to apply to be part of the inaugural cohort.

1

APPLICATION

MARCH 22 - APRIL 15

Begin your journey with the General Motors Academy by applying to the program.  You will be asked to submit an online application that includes 3 essays and information on your educational background.

2

INTERVIEWS & SELECTION

APRIL 19 - 22

Candidates who are selected to advance to the next round will be invited to a virtual interview and may be asked for additional information to support their application.

3

PROGRAM BEGINS

MAY 2023

The five-month curriculum includes a total of six mentorship sessions--two of which will be in-person gatherings. Group work will be central to the learning experience, and each student will have a capstone project, helping to solve a real-world business problem. Each participant receives $10,000 and a certificate of completion at the end of the program.

An executive education for today's culture makers. Led by industry culture shapers.

Whether you're looking to incubate an idea or gain experience working on innovative projects, you'll have the opportunity to work side-by-side and learn from global marketing leaders on real projects that matter.  From top creative executives to some of the world's best storytellers, you'll create compelling campaigns to drive real impact.

Applications for the inaugural program are now closed.

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