achieve your potential
General Motors Marketing Academy
The General Motors Marketing Academy, powered by MACRO, is a six-month immersive program covering the issues that matter most to today's marketing leaders. Executives of color currently working in the fields of branding, marketing, public relations, and promotions are invited to apply to be part of the inaugural cohort.
The five-month curriculum includes a total of six mentorship sessions--two of which will be in-person gatherings. Group work will be central to the learning experience, and each student will have a capstone project, helping to solve a real-world business problem. Each participant receives $10,000 and a certificate of completion at the end of the program.
An executive education for today's culture makers. Led by industry culture shapers.
Whether you're looking to incubate an idea or gain experience working on innovative projects, you'll have the opportunity to work side-by-side and learn from global marketing leaders on real projects that matter. From top creative executives to some of the world's best storytellers, you'll create compelling campaigns to drive real impact.
Applications for the inaugural program are now closed.